مدل‌سازی ساختاری حکمرانی هوشمند بازاریابی خدمات سلامت از راه دور در بستر خدمات عمومی دیجیتال

Abedpour, H., Keramati, M., Mehrmanesh. & Kasraei, A. (2024). Designing a smart city governance model based on urban

justice with an electronic participation approach for citizens' health. Journal of Health Management, 15(3), 55–77. (Persian).

https://www.sid.ir/paper/1590351/fa.

Aboalganam, K. M., & Alzghoul, A. (2025). The impact of digital marketing on the reputation of insurance companies: The role

of service quality and brand trust. Insurance Markets and Companies, 16(1), 1. https://doi.org/10.21511/ins.16(1).2025.01

Adewusi, B. A., Adekunle, B. I., Mustapha, S. D., & Uzoka, A. C. (2024). A conceptual model for responsible AI integration in

public-facing digital services and platform governance. International Journal of Scientific Research in Computer Science

Engineering and Information Technology. 10(3):735-767.DOI:10.32628/CSEIT2425416

Aytekin, A., Alan, H., Demirel, H., Onur, N., Yalman, A., Livberber, T., & Yiğit-Açıkgöz, F. (2025). Digital health technologies

in patient experience literature: A scoping review and future outlook for sustainable digital health interventions. Sustainability,

17(2), 456. DOI:10.3390/su17020456

Bitomsky, L., Pfitzer, E., Nißen, M., & Kowatsch, T. (2025). Advancing health equity and the role of digital health technologies:

A scoping review. BMJ Open, 15(6), e099306. DOI:10.1136/bmjopen-2025-099306

Buryk, Z., Buryk, M., & Lapshyn, S. (2025). The quality management of public services in the digital age. Public Management

and Policy. DOI:10.70651/3041-2498/2025.11.06

Catapan, S. D. C., Taylor, M. L., Scuffham, P., Smith, A. C., & Kelly, J. T. (2025). Improving consumer trust in digital health: A

mixed methods study involving people living with chronic kidney disease. Digital Health. DOI:10.1177/20552076241312440

Chang, C.-C. (2025). Digital transformation and public value in sustainable governance: The role of Taiwan’s smart city mobile

payment platform in development, digital service, and citizen engagement. Sustainability.

DOI:10.20944/preprints202511.0443.v1

Dapko, J. L., Krause, E. A., & Falcon, S. (2025). Optimising marketing of telehealth services: Marketing to the right audience

with the right message. Management in Healthcare, 9(4), 378–397. DOI:10.69554/QGZZ4913

Diana, D., Salasaiah, S., & Boonsayan, R. (2025). Public service innovation in the era of Society 5.0: Data protection,

governance, and regulation in Indonesia. DISCOURSE Indonesian Journal of Social Studies and Education. 3(1):61-72.

DOI:10.69875/djosse.v3i1.315

Duminică, R., & Ilie, D. M. (2025). Building a digital future: Governance, smart cities and digital rights in a globalized world.

Journal of Law and Administrative Sciences. 24:27-42. DOI:10.51865/JOLAS.2025.24.03

Efendi, E. C., & Ningsih, Y. (2025). The implementation of smart cities in Indonesia: A literature study on technology based

governance and public services. JIAN - Journal Ilmiah Administrasi Negara. 9(2):15-28. DOI:10.56071/jian.v9i2.1202

Feizollahi, Y., Keshtkar-Hranaki, M., Norouzi, A. (2023). Presenting a conceptual model of the dimensions and components of

organizational knowledge governance based on a systems approach. Organizational Knowledge Management, (23), 111–145.

(Persian). https://civilica.com/doc/1879184.

Guo, Y., Zhao, X., & Dong, Q. (2025). How digital government empowers public service delivery in China: Mechanisms fromاسدیانباوندپور و همکاران|دورهدوم،شمارهاول،سال1405

17

public value and technological empowerment perspectives. Systems, 14(1), 30. DOI:10.3390/systems14010030

Haida, A. (2025). La gouvernance des services public's à l'ère du digital: Dynamiques relationnelles entre État, citoyens ET

entreprises / Public service governance in the digital age: Relational dynamics between the state, citizens, and businesses.

International Journal of Research in Economics and Finance. 2. 11:155-173. DOI:10.71420/ijref.v2i11.188

Hajar, S., & Arma, N. A. (2024). Co-creating public value into digital-based public service innovation in the village governance.

Otoritas Journal Ilmu Pemerintahan. 14(3):516-538. DOI:10.26618/ojip.v14i3.15891

Han, Q. (2025). Data-driven smart governance for national fitness public services. Economics & Management Information.

DOI:10.62836/emi.v4i5.517

Husin, H., Hakim, L., & Huda, C. (2026). From digital literacy to public trust: The strategic role of e-government service quality.

Kinetik Game Technology Information System Computer Network Computing Electronics and Control.

DOI:10.22219/kinetik.v11i1.2418

Janošková, P., Bajza, F., Repková-Štofková, K., Stofkova, Z., & Loučanová, E. (2024). Business models of public smart services

for sustainable development. Sustainability, 16(17), 7420. DOI:10.3390/su16177420

Ji, H., Dong, J., Pan, W., & Yu, Y. (2024). Associations between digital literacy, health literacy, and digital health behaviors

among rural residents: Evidence from Zhejiang, China. International Journal for Equity in Health. 23(1), 68.

DOI:10.1186/s12939-024-02150-2

Khodayi Sarkhanlou, J., Iranzadeh, S., Shahinpour, A., & Qarabiglou, H. (2024). Presenting the content marketing model with

the approach of strengthening health tourism: a case study of Tehran city. Space Geographic Survey, (51), 39–56.

(Persian). 10.30488/gps.2024.437241.3723

Kohzadi, Z., Dabbagh, A., Taheri, M., Emami, H., Ghasemi, M., & Kohzadi, Z. (2024). Functional and non-functional

requirements of a telemedicine system for chronic pain management. Journal of Health and Biomedical Informatics, 11(4), 282–

290. (Persian). http://jhbmi.ir/article-1-900-fa.html.

Lakadawala, H., Dzigbede, K., & Chen, Y. (2026). Blockchain technology for public services: A polycentric governance

synthesis. (Preprint). DOI:10.48550/arXiv.2602.05109

Latip, Mirza, D., Lastri, N., & Aditiya, V. (2025). Optimizing digital public services for enhanced citizen satisfaction and

transparent governance. Urnal Ilmiah Manajemen Kesatuan. 13(6):4563-4574. DOI:10.37641/jimkes.v13i6.4100

Lohr, K. D. (2025). Digital literacy and access: Equity from a global and local perspective. New Directions for Adult and

Continuing Education, 2025(185), 39–43. DOI:10.1002/ace.20559

Lotfi Ashtiani, SM., Andrewage, L., & Albonaimi, E. (2023). Presenting a digital marketing model in the Iranian medical tourism

industry. Tourism Management Studies, 18(62), 161–202. (Persian). https://doi.org/10.22054/tms.2023.73715.2837.

Mansaray, A., Bangura, M., Kamara, E., Gbongbor Mansaray, S., & Josiah, E. (2026). Digital inclusion and cloud-based public

service delivery: Who gets left behind and why. Journal of Scientific Reports. 12(1):207-225. DOI:10.58970/JSR.1165

Mayasari, R. A., & Rachmat, B. (2025). Digital marketing, patient satisfaction and loyalty in public healthcare: The role of digital

marketing and service quality. Journal of Business and Banking. 15(01):1-20. DOI:10.14414/jbb.v15i01.5214

Müller, A., & Schaaf, J. (2025). User or patient/human or person? Development of a practical framework for applying user-

centered design to vulnerable populations for digital transformation in healthcare. Digital Health, 11.

DOI:10.1177/20552076251375835

Mustofa, A., Haryati, E., & Ismail, S. (2025). The impact of digital transformation on public services governance: A quality

assessment scale approach in urban municipalities. Journal of Governance and Regulation. 14(4):156.

DOI:10.22495/jgrv14i4art15

Pereira, M. D. S., de Castro, B. S., Cordeiro, B. A., Peixoto, M. G. M., da Silva, E. C. M., & Gonçalves, M. C. (2025). Factors

of customer loyalty and retention in the digital environment. Journal of Theoretical and Applied Electronic Commerce Research,

20(2), 71. DOI:10.3390/jtaer20020071

Poursoliman, L., Sadeghi, M. (2022). Training of remote health service providers during the COVID-19 pandemic; perspectives,

challenges and solutions. Paramedical Sciences and Military Health, 17(1), 48–57. (Persian). http://jps.ajaums.ac.ir/article-1-

307-fa.html.

Priyowidodo, G., Indrayani, I. I., & Yogatama, A. (2024). Smart government-based governance through digital transformation

of public services: Experience of Surabaya city government, Indonesia. PERSPEKTIF. 13(4):1176-1186.

DOI:10.31289/perspektif.v13i4.12001

Rajani, T. S. (2026). Smart governance: AI-driven public services for future India. DOI:10.37648/ijps.v21i02.003

Ramadhan, E., Saparudi, E., & Nurani Hakim, G. P. (2025). Digital transformation of public services: Evaluation of the Jakarta

Kini (JAKI) application in Jakarta’s special capital region. Monas Jurnal Inovasi Aparatur. 7(2):92-104.

DOI:10.54849/monas.v7i2.289

Rukayat, Y., Kushendar, D. H., & Sopandi, E. (2025). Reframing smart governance in West Java: Embedding new public service

values in digital transformation. Jurnal Manajemen Pelayanan Publik. 9(3):763-773. DOI:10.24198/jmpp.v9i3.66368

Saberi, S., Zakipour, M., & Miri, A. (2023). Presenting a health tourism marketing model using a hybrid approach. Advertising

and Sales Management, (15), 195–210. (Persian). JABM.3.2.15564.980251521

Saputro, S. D., Muda, S. K., Triambodo, F., Gumilang, I., & Amelia, N. W. (2025). Optimization of government management in

the implementation of smart governance to enhance the efficiency of public services in Bekasi city.حکمرانی و شهر هوشمند

18

Humanities. 6(2):1193-1198. DOI:10.38035/jlph.v6i2.2674

Satheesh, T., Babu, S., Mathew, F. A., Bhosale, Y. H., & Garg, R. K. (2025). Regulating AI in public services: Local governance

approaches to emerging technologies. Advances in Consumer Research, 2(5), 2055-2062.

Scholta, H., & Lindgren, I. (2023). Proactivity in digital public services: A conceptual analysis. Government Information

Quarterly. (Government Information Quarterly. DOI:10.1016/j.giq.2023.101832

Sulistiyo, H. (2024). Dimension of smart governance in supporting public services in Madiun city, East Java province. Jurnal

Politik Pemerintahan Dharma Praja 17(2):47-58. DOI:10.33701/jppdp.v17i2.4812

Todua, N., Jashi, C., & Todua, N. (2024). The role of social media in healthcare marketing. In Modern healthcare marketing in

the digital era (pp. 26–41). IGI Global. DOI:10.4018/979-8-3693-0679-6.ch002

Torabipour Hamedani, A., Minaei, F., Jahanbani-Vashare, E., & Zarei, J. (2021). Providing a model for implementing

telemedicine: A case study of Ahvaz Jundishapur University of Medical Sciences. Modern Medical Informatics, 7(4), 4–13.

(Persian). 10.52547/jmis.7.4.4

Varadarajan, R. (2024). Inclusive innovations in services: Leveraging digital technologies for inclusive innovations in healthcare

services. European Journal of Marketing. 58(13):107-129. DOI:10.1108/EJM-02-2023-0080