حکمرانی در برنامههای حمایتی سازمانهای ورزشی کشور عراق از فعالیتهای بازاریابی رشتههای ورزشی المپیکی (مطالعه موردی ورزش شنا)
DOI::
https://doi.org/10.61838/jgsc.51کلمات کلیدی:
برنامههای حمایتی، سازمانهای ورزشی، کشور عراق، فعالیتهای بازاریابی، المپیک، شناچکیده
پژوهش حاضر باهدف حکمرانی در برنامههای حمایتی سازمانهای ورزشی کشور عراق از فعالیتهای بازاریابی رشتههای ورزشی المپیکی (مطالعهی موردی ورزش شنا) انجام شد. این پژوهش ازنظر روششناسی، کیفی و مبتنی بر نظریهی دادهبنیاد است. جامعهی آماری شامل گروههای مدیران سازمانهای ورزشی دولتی و خصوصی، مسئولان فدراسیونهای ورزشی، بهویژه فدراسیون شنا، کارشناسان بازاریابی ورزشی، استادان دانشگاه و پژوهشگران حوزهی مدیریت ورزشی، ورزشکاران نخبه و مربیان شنا بود. نمونهگیری بهصورت هدفمند و با روش گلولهبرفی انجام شد. مصاحبهها تا رسیدن به اشباع نظری ادامه یافت (22 مصاحبه). معیارهای انتخاب نمونهها شامل داشتن دستکم پنج سال تجربهی کاری در حوزهی ورزش یا بازاریابی ورزشی، داشتن دانش تخصصی در سیاستگذاری ورزشی و دسترسی به اطلاعات کلیدی در زمینهی بازاریابی و حمایتهای ورزشی بود. برای اطمینان از روایی و پایایی از تکنیک بازبینی مشارکتکنندگان و بررسی همکاران متخصص استفاده شد. 99 کد اولیه و 20 کد محوری از تحلیل مصاحبهها به دست آمد. یافتههای پژوهش نشان داد الگوی حکمرانی در برنامههای حمایتی سازمانهای ورزشی از فعالیتهای بازاریابی رشتههای ورزشی المپیکی (مطالعهی موردی ورزش شنا) در عراق، متأثر از شرایط علّی (عوامل مدیریتی، اقتصادی، فرهنگی اجتماعی و آموزشی) است. با در نظر گرفتن راهبردهای استخراجی (راهبردهای حاکمیتی و نظارتی، راهبردهای مالی و منابعی، راهبردهای اجتماعی-فرهنگی و مشارکت عمومی و راهبردهای توسعهی مهارتها و آموزش نیروی) که متأثر از شرایط زمینهای (ساختار سازمانی، قوانین و مقررات و بستر فرهنگی-اجتماعی) و شرایط مداخلهگرند (چالشهای رهبری و استراتژیک، چالشهای مالی و فرهنگی)، میتوان شاهد ظهور پیامدهای رشد و توسعهی ورزش شنا، تقویت ارتباطات بینالمللی، تغییرات اجتماعی و تقویت اقتصاد ورزشی بود
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